How do you make one of the world’s largest companies connect on an everyday level with advertisers in the disruptive age of AI? With a "thought leadership everywhere" strategy that makes big tech feel relatable, helpful and small enough to touch
The partnership
Across five years and more than 500 projects, including YouTube and Google in both the US and Europe, we’ve worked hand in hand with the Google ads marketing team — not to make the brand louder and bigger, but to make it feel both smarter and closer. With B2B depth and ad tech journalists, we helped Google go deeper and lead the global conversation on advertising, search and AI, while also connecting on a human level, at perhaps the most pivotal moment the industry has ever seen.
The work
Big brand, huge reach, one story. We believe thought leadership is a behaviour, not a format – and our leadership everywhere approach has ensured Google has one cohesive value proposition that plays out in every moment. From our global AI platform Put Google AI to Work for You through to an AI-powered social newsroom delivering advocacy real-time in-feed, our work spans global audiences without ever losing sight of the individual. Under one cohesive value proposition, we’ve launched inclusive campaigns with millions of views like Ready Together and Ads Love, a hero film series directed by a BAFTA-winning team. At the lower end of the funnel, we've built scalable design systems and keynotes and created dozens of client case films. Events are key in B2B – and we've been the creative partner on the ground for flagship events like Google Marketing Live and Cannes – producing everything from hero films like The Anthem to set design. We've even designed and produced exclusive live events for Google's most important adverstising clients end-to-end.
The story so far In the fast-moving world of marketing and AI, our work keeps Google in front of the story. And while the content reaches millions, its impact is felt one person at a time. Putting thought leadership to work on every subject from CTV viewing habits to contextual targeting, from creativity to the creator economy, you need to go deep. And when you’re convincing advertisers, the most skeptical audience of all? That’s when you know it works.
Big brand, huge reach, one story. We believe thought leadership is a behaviour, not a format – and our leadership everywhere approach has ensured Google has one cohesive value proposition that plays out in every moment. From our global AI platform Put Google AI to Work for You through to an AI-powered social newsroom delivering advocacy real-time in-feed, our work spans global audiences without ever losing sight of the individual. Under one cohesive value proposition, we’ve launched inclusive campaigns with millions of views like Ready Together and Ads Love, a hero film series directed by a BAFTA-winning team. At the lower end of the funnel, we've built scalable design systems and keynotes and created dozens of client case films. Events are key in B2B – and we've been the creative partner on the ground for flagship events like Google Marketing Live and Cannes – producing everything from hero films like The Anthem to set design. We've even designed and produced exclusive live events for Google's most important adverstising clients end-to-end.
The story so far In the fast-moving world of marketing and AI, our work keeps Google in front of the story. And while the content reaches millions, its impact is felt one person at a time. Putting thought leadership to work on every subject from CTV viewing habits to contextual targeting, from creativity to the creator economy, you need to go deep. And when you’re convincing advertisers, the most skeptical audience of all? That’s when you know it works.
